iGaming Intelligence Platform

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Shelf Share Index↓

Shelf Share Index

Who owns the casino lobby?

Every day OrdoBI measures which game studios command the most visible shelf space across public casino lobbies — weighting each placement by rank, section and banner size. Here is the aggregate, market-level picture.

Aggregate market data · 30-day window · as of 28 July 2026

333
casino lobbies tracked
8
markets measured
11.9%
shelf held by the #1 studio
6 / 8
markets led by one studio
Global shelf share — top studios
Pragmatic Play 11.9%
Amusnet 5.6%
Hacksaw Gaming 4.9%
Evolution 4.4%
Play’n GO 4.4%
Relax Gaming 3.3%
Who leads each market
International Pragmatic Play 15.2%
United Kingdom Pragmatic Play 9.7%
Italy Pragmatic Play 8.5%
Spain Pragmatic Play 18.1%
Denmark Pragmatic Play 16.6%
Latvia Pragmatic Play 15.2%
Sweden Hacksaw Gaming 9.0%
Panama NYX 14.7%

This is the shelf everyone can see. OrdoBI clients see the rest — per-site trends, movers, and the placements shifting week over week. Get early access when we launch.

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OrdoBI Shelf Share Index is an aggregate, market-level observation of publicly visible casino lobbies. It does not identify or reveal data about any specific casino operator or site, and is not legal, investment, or business advice. Visibility-weighted share of shelf, aggregated across markets with at least five distinct tracked sites.